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Assessment of Marinas in the Mediterranean and the position of TURKEY

Assessment of Marinas in the Mediterranean and the position of TURKEY


ABSTRACT


T he most important organizations for developing and advertising the yacht tourism in a country are the marinas.Yachting tourism, being a part of maritime sector tends to play a part in the tourist activities and provides important resources for the general economy.

In this study, the developments in yachting tourism are explained by considering the current status of the marinas in the Mediterranean countries. Basic characteristics of different marinas of the Mediterranean countries will be discussed and also statistical figures will be given. The yachting routes and the potential of Turkey will be analyzed by emphasizing operational, infrastructural and service characteristics. The factor that should be taken into consideration and the methods used for marina marketing will be explained. By considering strengths, weaknesses, opportunities and threats, a SWOT analysis will be made for Turkey marinas. Suggestions will be given fur further development of marina management in Turkey...